Text – Takahiro Hara

– Mr Takahiro Hara, Deputy Director, Cultural Affairs and Overseas Public Relations Division, Minister’s Secretariat, Ministry of Foreign Affairs, Japan
The 12th edition of the online course on Asia-Europe public diplomacy, offered as part of the ASEF Public Diplomacy Training (ASEFPDT13), will be delivered from 19 September to 23 October 2025. Please note that only applicants from the Asia-Europe Meeting (ASEM) countries are eligible to attend this training. If you are unsure whether your country belongs to this group, please refer to this list.
The ASEF Public Diplomacy Training programme was established in 2013 by DiploFoundation, the Asia-Europe Foundation, and the National Centre for Research on Europe at the University of Canterbury, to promote and facilitate skills training for diplomats and civil society actors. The aim of the training is to enhance public diplomacy efforts between the countries participating in the Asia-Europe Meeting (ASEM) process.

The programme utilises the findings of the existing ASEF dual perceptions studies, EU through the Eyes of Asia and Asia in the Eyes of Europe, in developing tool-kits and training modules focused on improving capacity among diplomats and civil society actors. The materials comprise a vast amount of information that examines how the EU is perceived across Asia and vice versa.
The studies offer feedback from 18 different countries in Asia and Europe during a pivotal period for both regions. This feedback encompasses the results of public opinion surveys conducted among over 16,000 respondents, the analysis of more than 9,000 news items, and insights gained from face-to-face interviews with over 450 influential figures in Asia and Europe. The course materials/tool-kits incorporate this rich set of data to provide unique insights for diplomats and professionals and help them develop a deeper understanding of current perceptions, and provide useful information for their work in promoting Asia-Europe relations.
The project brings together a panel of experts on public diplomacy and perceptions who developed training modules, sector-specific course materials and tool-kits. To date, more than 300 participants, split between 13 online courses and 11 face-to-face trainings, have attended the programme. The face-to-face trainings were held in Geneva (Switzerland), Kuala Lumpur (Malaysia), Bangkok (Thailand), The Hague (Netherlands), Jakarta (Indonesia), Vienna (Austria), Siem Reap (Cambodia), Budapest (Hungary), Canberra (Australia), Ljubljana (Slovenia), and Singapore.
The project is supported by the Federal Department of Foreign Affairs of Switzerland and the Asia-Europe Foundation.
For more information, please contact Mr Andrej Skrinjaric at [email protected].
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